The ESTHER is a luxury residential project by developer Amram Avraham in Netanya, built on the site of the historic “Esther” cinema (1936-1990s). The building is designed by architect Rani Ziss (RZA) together with Dana Oberson’s interior design firm, and combines two rectangular towers interlocking in a “yin-yang” style. A total of 26 floors: 8 floors of a Gordonia boutique hotel (150 rooms), 17 residential floors, and a rooftop floor dedicated exclusively to residents with an infinity pool, bar, and gym/spa. The apartments – 2, 3, or 4 bedrooms, plus two penthouses – feature high ceilings, large windows, and balconies, with sea views from almost every apartment. The specifications include a smart home system, separate VRF air conditioning for each apartment, porcelain granite flooring, Laminam/Dekton surfaces, Dorn Bracht sanitary fixtures, and underfloor heating in the bathrooms. The entrance is hotel-style with a reception desk and security, and residential tenants have a separate entrance, elevators, and parking from the hotel.
Winning Location
Schools and Kindergartens
Parks and Gardens
The project is located in the heart of Netanya, right on the coastline, where the “Esther” cinema once stood – the city’s first cultural center. The location is adjacent to Independence Square (Kikar Ha’atzmaut), the municipal cultural center, the central bus station, and Ofer Sharon Mall. In the immediate vicinity: Netanya’s promenade (13 km of beach), Herzl Street pedestrian mall, Argaman Beach, and the Maree Vert Hotel. Netanya itself has undergone a significant renewal process over the past decade and has become one of the most sought-after and beautiful cities in Israel, combining cultural life, green spaces, and a vibrant city center.
